About me
Hi there, I’m Craig
I started in computer games technology, which turned out to be surprisingly good preparation for design systems work. Modular components, rules that scale, edge cases from the start. I went on to study Human-Computer Interaction at Indiana University and have spent the past decade focused on design systems and accessibility across education, fintech, healthtech, and adtech.
I treat design systems as a product. That means researching the designers and developers who use them, iterating on what's working, and keeping the end user in view throughout. At Amazon Ads, I built the Storm Community Library, growing component usage by 328% across 27 teams in four months. I've established systems at Udacity, Possible, and WP Engine.
I push for accessibility in every team I work with. Good design should work for as many people as possible, and the constraints it introduces usually lead to better solutions for everyone.
I grew up in northeast England, have lived across Europe and Asia, and now live in Austin. Outside of work, I game, practice medieval longsword fencing, and shoot documentary, street, and travel photography.
I'm drawn to teams working on education, health, or anywhere better design makes a real difference for real people.