About me

Hi there, I’m Craig

I'm a Senior Product Designer with 10+ years building accessible, user-centered products at scale. I've contributed to Amazon Ads' Storm design system (supporting a $56B platform), and built design systems from the ground up at Udacity, WP Engine, and Possible Finance. Spending time living in Japan, Germany, France, and Taiwan has shaped my approach. I aim to design with cultural awareness, empathy, and an understanding that good design transcends borders.  
My work centers on solving real problems through thoughtful research, inclusive design practices, and close collaboration with cross-functional teams. I believe the best products emerge when we have a deep understanding of the people we're designing for and the contexts in which they'll use what we build. Whether establishing a design system from scratch or contributing to an established system at scale, I bring both strategic vision and tactical execution to create consistent and inclusive experiences.

I hold a Master's in Human-Computer Interaction Design from Indiana University, where I also taught interaction design and mentored emerging designers. I grew up in northeast England, studied Computer Games Technology at Portsmouth, then moved to the US to pursue game design before discovering my real passion: understanding how people interact with digital experiences.

Outside of work, you'll find me practicing medieval longsword fencing (yes, really), exploring underwater worlds through scuba diving, capturing moments through photography (you can see some of my work on Glass or Instagram), getting lost in video games, or planning my next travel adventure.

Two people standing in front of a Hobbit-style round cottage door. The man on the left has a beard, is smiling, and wearing a black beanie and jacket. The woman on the right has long black hair, glasses, and is wearing a gray jacket.
A smiling man with a beard and shaved head wearing a colorful patterned shirt, sitting indoors at a restaurant or cafe.

My photos

Two hikers standing on a rocky ledge with Machu Picchu and steep green mountains in the background.
View fullsize Sometimes the best street art reveals itself through alleyways. Leading with black and white because it emphasizes the layers - industrial rooftops, aging brick, and then this massive Andy Warhol portrait breaking through. Same view, different proces
View fullsize A quick study of The Vessel at Hudson Yards - architecture that forces you to look up. The honeycomb structure creates interesting perspectives depending on where you stand. Black and white felt right somehow. #TheVessel #HudsonYards #NYC #Architect
View fullsize An oversized emoji sculpture on the High Line captures that New York energy, while an artist works quietly on the balcony - two very different approaches to creative expression in the same frame. iPhone 15 Pro straight out of camera. #HighLineNYC #Ne
View fullsize Party Business 2: Festival Fuss halfling LARP at The Tiny Minotaur brought out some incredible characters. Planning a portentous festival is serious business! It's always fun to see the twists and turns that the players take. What's the most unexpect
View fullsize Waiting for this bee in my neighborhood park paid off. The X100V surprised me with its macro detail on such a compact camera. What’s hiding in plain sight in your local area? #MacroPhotography #BeePhotography #X100V #NeighborhoodNature #NatureP
View fullsize Nature’s sculpture garden at Paint Mines Interpretive Park in Colorado. These colorful clay formations provided pigments for Native American artists for centuries. The X100V captured every detail of this Colorado treasure. #PaintMines #Colorado
View fullsize Rainy nights in Kaohsiung reveal a different side of the city. Local vendors become beacons of warmth in the blue hour, and reflections turn every puddle into a mirror of urban life. Rain changes everything about how you see a place. #Kaohsiung #Taiw
View fullsize British officer at the Feast of the Hunters Moon bringing 18th-century history to life. Fort Ouiatenon’s reenactments showcase incredible attention to period detail and authentic uniforms. What’s your favorite piece of living history? #Fe
View fullsize California Brown Pelican in San Francisco Bay proving who really owns this waterfront. These birds have zero concern about humans - meanwhile I’m the one backing away slowly trying not to disturb lunch plans.
View fullsize Watching tradition come alive through hands that have perfected their craft over decades. This weaver in Peru showed me that some art forms are measured not in years, but in generations.
View fullsize When you’re trying to look casual at the arcade but you’re actually plotting your next high score.
View fullsize Sometimes you look up and realize you’re sharing the reef with something magnificent. Reef sharks in the Philippines patrol these waters like they own the place - which, honestly, they do.