About me

Hi there, I’m Craig

I started in computer games technology, which turned out to be surprisingly good preparation for design systems work. Modular components, rules that scale, edge cases from the start. I went on to study Human-Computer Interaction at Indiana University and have spent the past decade focused on design systems and accessibility across education, fintech, healthtech, and adtech.

I treat design systems as a product. That means researching the designers and developers who use them, iterating on what's working, and keeping the end user in view throughout. At Amazon Ads, I built the Storm Community Library, growing component usage by 328% across 27 teams in four months. I've established systems at Udacity, Possible, and WP Engine.

I push for accessibility in every team I work with. Good design should work for as many people as possible, and the constraints it introduces usually lead to better solutions for everyone.

I grew up in northeast England, have lived across Europe and Asia, and now live in Austin. Outside of work, I game, practice medieval longsword fencing, and shoot documentary, street, and travel photography.

I'm drawn to teams working on education, health, or anywhere better design makes a real difference for real people.

Two people standing in front of a Hobbit-style round cottage door. The man on the left has a beard, is smiling, and wearing a black beanie and jacket. The woman on the right has long black hair, glasses, and is wearing a gray jacket.
A smiling man with a beard and shaved head wearing a colorful patterned shirt, sitting indoors at a restaurant or cafe.
Two hikers standing on a rocky ledge with Machu Picchu and steep green mountains in the background.

My photos