Work
Amazon Ads
Scaling Design System Contributions
Grew Amazon Ads' Storm design system community contributions by 328% in weekly usage across 27 teams in four months. Designed a contribution model that gave designers a structured way to share complex patterns that couldn't exist in the core library, turning a gap in the system into an accelerator for it.
Udacity
Accelerating content creation
Led design of an AI-enhanced content authoring system that reduced course creation time from several months to 5-6 weeks. Designed a wizard-based workflow that used generative AI to eliminate blank page paralysis for content creators, validated through research and testing with the content team.
Amazon Ads
Enabling Data-Driven Performance Comparison
Designed and shipped a benchmarking feature for Amazon Ads DSP that gave advertisers in-platform performance comparisons for the first time, eliminating reliance on external benchmark sources. Designed the complete experience from an in-context card to a detailed comparison sidesheet, adapting as API constraints evolved during development and validating the approach with 5 major advertisers.
Possible Finance
Payment Flows That Build Credit, Not Destroy It
Designed payment flows and dashboard for a credit card that converts balances into installment plans during financial hardship, preventing credit score damage. Created transparent, educational experiences that default users into credit-building behaviors while providing flexibility when needed. Shipped to 3,000-customer pilot with 89% satisfaction rate.
CognitiveScale
Patient Scheduling Advisor
The Patient Scheduling Advisor was a proof-of-concept engagement with a large hospital in the Houston area. The tool complemented schedulers’ current workflow in the hospital's primary medical software, collecting and incorporating patient preferences into the scheduling of lab, imaging, and healthcare provider appointments.
Hudl
Team Profile Redesign
Conducted research and designed the new universal profile system. Designed to be flexible enough to cater to athletes, coaches, and supporters.