Work

Amazon Ads

A detailed flowchart outlining a process for contributing to a community library project, including steps for component approval, creating tasks, updating branches, and making changes.

Scaling Design System Contributions

Grew Amazon Ads' Storm design system community contributions by 328% in weekly usage across 27 teams in four months. Designed a contribution model that gave designers a structured way to share complex patterns that couldn't exist in the core library, turning a gap in the system into an accelerator for it.

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Udacity

Udacity logo with abstract tech pattern background in blue tones.

Accelerating content creation

Led design of an AI-enhanced content authoring system that reduced course creation time from several months to 5-6 weeks. Designed a wizard-based workflow that used generative AI to eliminate blank page paralysis for content creators, validated through research and testing with the content team.

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Amazon Ads

Screenshot of an Amazon Ads campaign manager dashboard displaying various campaign metrics, benchmarks, and performance graphs for a brand.

Enabling Data-Driven Performance Comparison

Designed and shipped a benchmarking feature for Amazon Ads DSP that gave advertisers in-platform performance comparisons for the first time, eliminating reliance on external benchmark sources. Designed the complete experience from an in-context card to a detailed comparison sidesheet, adapting as API constraints evolved during development and validating the approach with 5 major advertisers.

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Possible Finance

Three smartphone screens displaying a financial app. The first screen shows the start of a new account setup with a credit card limit of $300. The second screen shows plan details with a $200 balance, scheduled payments, and options to review agreements. The third screen displays an installment plan with a $200 balance, scheduled payments, next payment date, and recent transactions for automatic payments from a bank account.

Payment Flows That Build Credit, Not Destroy It

Designed payment flows and dashboard for a credit card that converts balances into installment plans during financial hardship, preventing credit score damage. Created transparent, educational experiences that default users into credit-building behaviors while providing flexibility when needed. Shipped to 3,000-customer pilot with 89% satisfaction rate.

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CognitiveScale

Two computer monitors displaying medical scheduling software with patient information and appointment details.

Patient Scheduling Advisor

Designed a scheduling advisor for a large hospital in the Houston area that integrated patient preferences into a hospital's existing workflow, covering lab, imaging, and provider appointment coordination.

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Hudl

A computer and smartphone screen displaying the Bloomingtong South High School football team page, with a logo, recent highlights, and a video of a football game.

Team Profile Redesign

Redesigned the team profile page for Hudl — a platform serving 3.5 million coaches and athletes — transforming a static page into a dynamic, customizable experience that enabled 100,000+ teams to tell their story.

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