Work

Amazon Ads

Diagram illustrating the Storm design system structure, showing three designers connected to the Storm community library, which is connected to the Storm design system.

Scaling Design System Contributions

Grew Amazon Ads' Storm design system community contributions by 328% in weekly usage across 27 teams in four months. Designed a contribution model that gave designers a structured way to share complex patterns that couldn't exist in the core library, turning a gap in the system into an accelerator for it.

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Udacity

Udacity logo with abstract tech pattern background in blue tones.

Accelerating content creation

Led design of an AI-enhanced content authoring system that reduced course creation time from several months to 5-6 weeks. Designed a wizard-based workflow that used generative AI to eliminate blank page paralysis for content creators, validated through research and testing with the content team.

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WP Engine

Comparison of button styles and states in a Figma file, including primary, secondary, tertiary, inactive, destructive, and loading states, with various icons and arrangements.

Scaling the Unicorn Design System

Led the consolidation of the Unicorn Design System at WP Engine, managing two contributing designers to deliver a comprehensive, accessible component library with embedded documentation. Rebuilt foundations, components, and contribution processes, achieving 100% component migration and WCAG 2.1 AA compliance throughout.

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Amazon Ads

Screenshot of an Amazon Ads campaign manager dashboard displaying various campaign metrics, benchmarks, and performance graphs for a brand.

Enabling Data-Driven Performance Comparison

Designed and shipped a benchmarking feature for Amazon Ads DSP that gave advertisers in-platform performance comparisons for the first time, eliminating reliance on external benchmark sources. Designed the complete experience from an in-context card to a detailed comparison sidesheet, adapting as API constraints evolved during development and validating the approach with 5 major advertisers.

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Possible Finance

Three smartphone screens displaying a financial app. The first screen shows the start of a new account setup with a credit card limit of $300. The second screen shows plan details with a $200 balance, scheduled payments, and options to review agreements. The third screen displays an installment plan with a $200 balance, scheduled payments, next payment date, and recent transactions for automatic payments from a bank account.

Payment Flows That Build Credit, Not Destroy It

Designed payment flows and dashboard for a credit card that converts balances into installment plans during financial hardship, preventing credit score damage. Created transparent, educational experiences that default users into credit-building behaviors while providing flexibility when needed. Shipped to 3,000-customer pilot with 89% satisfaction rate.

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CognitiveScale

Two computer monitors displaying medical scheduling software with patient information and appointment details.

Patient Scheduling Advisor

Designed a scheduling advisor for a large hospital in the Houston area that integrated patient preferences into a hospital's existing workflow, covering lab, imaging, and provider appointment coordination.

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Hudl

A computer and smartphone screen displaying the Bloomingtong South High School football team page, with a logo, recent highlights, and a video of a football game.

Team Profile Redesign

Redesigned the team profile page for Hudl, a platform serving 3.5 million coaches and athletes, transforming a static page into a dynamic, customisable experience that enabled 100,000+ teams to tell their story.

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